PRICING Flat per-website pricing. No per-seat, no per-transaction.

Pricing without
the homework.

Two plans. One bill per website. Invite the whole team, keep your Stripe revenue, change your mind any month. Start free - upgrade only when the website is earning its keep.

ANNUAL OR MONTHLY · CANCEL ANY TIME · NO PER-SEAT FEES
01 / Two plans

Pick the plan. Skip the spreadsheet.

Same platform underneath - Launch covers the essentials, Business adds the commerce and member features growing websites rely on. Switch directions any month, no penalty.

PR · 01

Launch

For one website finding its feet. The platform essentials wired together so it loads fast, ranks, and looks credible from day one.

$ 25 / mo billed annually · $300/yr
Start free
What you get
  • One website, custom domain, HTTPS
  • Global CDN + image optimization
  • Visual CMS, drafts, infinite undo
  • SEO foundations: sitemaps, schema, OG
  • Forms with bot protection
  • Unlimited team seats
Most teams pick this
PR · 02

Business

For a website that's earning its keep. Adds the storefront, e-signatures, and member areas growing websites use to turn traffic into revenue.

$ 50 / mo billed annually · $600/yr
Start free
Everything in Launch, plus
  • Stripe Connect storefront your account, no transaction fees
  • Digital downloads & gated content
  • Template-based e-signatures
  • Member areas: registration, roles, login
  • Webhooks on every event
  • Priority email support
  • Code-level access + export anytime
02 / Not on the bill

What we don't charge for.

The shape of a price page tells you what the platform values. Here's what we promise will never show up as a line item.

01

Per-seat fees

Invite every editor, marketer, and contractor on the team. Pricing tracks the website, not the seat count.

02

Transaction fees

The storefront runs on Stripe Connect. Your money lands in your account. We don't skim a percentage.

03

Page-view ceilings

The CDN absorbs your traffic spikes. No surprise overage on the month a campaign actually works.

04

Lock-in upcharges

Export content, customer data, and source any time. Export is part of the platform, not a paid feature.

03 / Side by side

When to upgrade.

The honest answer: when the website starts handling money, members, or signed agreements. Until then, Launch covers it.

Feature
Launch
Hosting, CDN, image optimization
Visual CMS, drafts, infinite undo
SEO foundations & schema
Forms, bot protection, lead capture
Unlimited team seats
Stripe Connect storefront
Digital downloads & gated content
E-signatures with audit trail
Member areas + roles
Webhooks on every event
Priority support
04 / Billing questions

The small print, plain-spoken.

Annual billing knocks roughly 17% off the sticker - $25/mo vs $30/mo on Launch, $50/mo vs $60/mo on Business. You're billed once a year up front; cancel anytime and we'll refund the unused months pro rata.
Yes - start any website on the free tier with a r2ware.dev subdomain, no card required. Bring a custom domain, your own forms, or open the storefront and you're ready to move to Launch or Business.
No. Invite the whole team - designers, marketers, contractors, the founder's spouse who writes the blog. Pricing is per website, not per seat.
Stripe charges their standard processing fee straight to your account. We don't add a markup on top. The money flows through Stripe Connect to you, not through us.
Any time, from any month, in either direction. Move from monthly to annual mid-cycle and we prorate. Move from Business back to Launch and we keep your content - the e-commerce and member features just go dormant.
Each website is billed at its own tier - and studios juggling several get a multi-website management dashboard plus volume pricing. See the studio plan →
PR · 04 — when you're ready

Start free. Upgrade when the website earns it.
No card, no setup call, no waiting on a quote.