FAST The platform for websites that have to perform

Launch websites
that perform.

Build and publish fast, secure websites that load quickly, rank well, and turn traffic into leads - without stitching together a fragile stack. No security headaches. No platform lock-in. Dev optional.

CORE WEB VITALS BY DEFAULT · SEO-READY · SECURE OUT OF THE BOX
ctlaltdesign.com / home
Ctl-Alt-Design website preview
Brush Hour website preview
hairwaytoheaven.com / home
Hairway to Heaven website preview
Board to be Wild website preview
Not a real company
Speed is the headline. SEO, security, and lead capture come standard.
Sub-second
First paint on a global CDN
Search-ready
Indexable by search engines on day one
Locked down
HTTPS, secure headers, no plugins to patch
01 / Why r2ware

A good-looking website isn't enough.
It has to perform.

  • The launch looks great. Then traffic comes in slow, rankings stall, and leads dry up.
  • Nobody on the team signed up to be a sysadmin, but patches and plugins keep piling on.
  • SEO is a black box. You can't tell what's working, let alone improve it.
  • Ad spend pours into pages that don't convert - and nobody can agree why.
The r2ware promise

Fast by default. Search-ready, secure, and wired for lead capture so the team stays focused on the business, not devops.

02 / How it works

From idea to fast, found, and converting - in three steps.

No fragile DIY stack. No plugin update treadmill. No paywall on code-level access.

1

Start with a proven foundation

Launch from a modern foundation tuned for speed, search visibility, and security, then tailor the design to fit the brand. No stack to maintain.

2

Edit and iterate without the stack

Refine structure, messaging, and content in a visual editor with drafts, previews, and infinite undo - so anyone on the team can ship updates without filing a ticket.

3

Publish on infrastructure that converts

Go live on a secure, high-performance hosting layer with lead capture, tracking, and the essentials needed to support growth - so the website can pull its weight from day one.

A clean wooden desk with laptop, coffee, and a handwritten notepad
PL · 01 Fewer tools to manage. More room for the work that actually moves the business.
03 / Replace the stack

One platform instead of five subscriptions.

The tools most teams stitch together for every website, replaced. No syncing, no integrations to maintain, no "where did that lead go?"

LAMP Stack
Static website hosting w/ CDN
Wordpress + Advanced Custom Fields
Headless content management
Typeform / Google Forms
Built-in forms with spam protection
Shopify / Gumroad
Stripe-powered store + digital downloads
DocuSign / HelloSign
Template-based e-signatures
Memberful / private plugins
User registration + team access
Zapier glue
Native webhooks
04 / Features

Performance you can measure. Defaults you don't have to tune.

01

Fast by default

Static rendering on a global CDN, image optimization, smart caching. Green Core Web Vitals without a tuning consultant.

02

Built to be found

Clean semantic HTML, sitemaps, schema, OG tags, and indexable content out of the box, so search engines can actually read the website.

03

Secure by design

HTTPS everywhere, hardened headers, automatic backups, no PHP attack surface. Nothing for an attacker to upload, nothing for you to patch.

04

Edit like a document

Click any element, change it, hit publish. Drafts, previews, and infinite undo come standard. Anyone on the team can ship without filing a ticket.

05

Lead capture, built in

Forms with bot protection, a Stripe-powered store, and e-signatures: the basics for turning traffic into revenue, wired in from launch.

06

Safe to ship

Draft → Publish workflow, infinite undo, zero-downtime deploys. Preview every change before a client (or Google) ever sees it.

05 / Who it's for

Built for teams launching websites
that have to perform.

In-house marketing

Ship a fast, on-brand website without going back to the dev queue every time copy changes.

Founders & operators

Get found, capture leads, and look credible from day one - without standing up a dev team to do it.

Studios & agencies

Deliver faster, hand off cleanly, and stop reselling fragile stacks. For studios →

Enterprise teams

Governance, SLAs, security review, migration help, and support at scale. For enterprise →

A designer's home studio with a flip-clock iMac, leather chair, and shelves of cameras
PL · 02 Real work, real rooms.
06 / Pricing

Simple pricing. Predictable as you grow.

What you get

Start free. Stay free until you outgrow it. Flat, predictable pricing per website when you do. Never per-seat or per-transaction.

  • Free tier to start - no card required
  • Flat, predictable pricing as you grow
  • No per-seat fees - invite the whole team
  • No transaction fees - Stripe Connect, your account, your money
free
to start, forever
See pricing details
07 / Common questions

Things most people ask first.

Sub-second first paint is the default. Static rendering on a global CDN, image optimization, and smart caching are built in. Core Web Vitals land green without a tuning consultant.
No. Clean semantic HTML, sitemaps, schema, OG tags, and indexable content ship by default - the foundations search engines look for. You bring the brand and the copy.
No PHP attack surface, no plugin ecosystem to keep patched. HTTPS everywhere, hardened headers, automatic backups, and infinite undo are on by default - plus crowd-sourced edge protection that blocks malicious IPs flagged anywhere in the network before they hit your website.
Yes. Drop into HTML, CSS, or template logic whenever the visual editor isn't enough. Webhooks on every event. No "talk to sales" wall.
No platform lock-in. Content, customer data, and source are exportable in portable formats anytime. Your data is yours to take.
Yes. Multi-website management, role-based team access, and per-website pricing for studios juggling several clients. Governance, SLAs, security review, and migration support for enterprise. See For studios or Enterprise.
PL · 05 — launch window

Launch websites that perform.
Fast by default, found in search, secure on day one - no weeks of setup, no stack to maintain.